Digital asset management (DAM) is a system for organizing, managing, and distributing digital assets.

Digital assets can include photos, music, videos, documents, and other multimedia content.

A DAM software also manages the rights and permissions of the stored assets.

DAM helps centralize and manage control over digital assets by setting up permissions and different access levels to files. This security allows your design team to control who has access to files, and to provide guidelines on where and how to use them.

Adobe Experience Manager (AEM) delivers the best-in-class online customer experience. By providing dedicated homes for both website content and website assets (images and files) AEM puts customers at the center of all marketing efforts. The specific area of AEM that manages these website assets is the Digital Asset Manager.

Asset’s capability of Experience Manager provides the following:

• Add and share images, documents, audio files, and video files in a variety of file formats.
• Manage assets by grouping them by tags, Lightbox, or stars (your favorites). Add annotations to assets.
• Find assets by searching file names, the full text of documents, and by searching dates, document type, and tags.

• Add or edit metadata information for assets. Metadata is automatically versioned together with the corresponding asset. You can import or export asset metadata.
• Perform image editing functions, such as scaling and adding image filters. Import and export multiple digital assets simultaneously using a WebDAV or CIFS folder.
• Use workflows and notifications to allow joint processing and downloading of any set of assets and manage access rights to assets.